ways and means by which you can inform the prospective customers about your product or service. The information must be engaging, short, and must kindle their imagination.
Not all products are for all customers and not all customers are for all products. Each customer has a unique need and desire. The burden lies on you to identify that segment of customers who would be willing to try your product out. In your research you should seek for:
Use various tools while doing your research.
In today’s internet world it's quite common to become excited and go overboard. Many of us often think that we can sell almost anything to any geographical location. This is naïve. We must identify the right geography and ensure that we build our customer base around that.
So, keep these few things in mind while you are on the job of targeting the right customers.